Not Just for Women: Men in Tucson Are Increasingly De-Wrinkling with BOTOX®

Gone is the age-old belief that men don’t care about their looks, as more and more of them smooth their scowls away and refresh their appearance. Data for the past few years have shown a significant increase in men opting to receive cosmetic procedures—and none more so than BOTOX®. The Tucson, AZ, dermatologists at Ironwood have noted this uptick in “brotox” and strive to educate men about how the injectable treatment works and what to expect from a session.

Aside from an overall confidence boost and a more youthful appearance, a fresh face from BOTOX® Cosmetic could help men bolster their chances professionally in a competitive job market, as well as romantically in the dating world.

BOTOX® Cosmetic works by treating what are known as “dynamic wrinkles” on the face—lines that are caused by the repeated contractions of facial muscles over time. If it is injected precisely and in controlled amounts to the muscles causing those contractions, the muscles weaken to soften the lines they would otherwise etch on the face.

While BOTOX® is FDA-approved to treat glabellar lines (also known as frown lines or 11s) between the eyebrows, horizontal lines across the forehead,  and crow’s feet at the outer corners of the eyes, the injectable can also be used to correct a wide variety of facial concerns, such as:

  • Vertical lip lines
  • Marionette lines
  • Drooping nasal tip during smiling

Note that if the wrinkles are “static” (meaning they are present even with the face resting), dermal fillers may be a more appropriate treatment option.

There is a myth that BOTOX® will make patients look unnatural or unexpressive. When administered by a licensed, skilled, and experienced injector, it can soften only the lines you don’t want, but leave the overall face entirely capable of a full range of expression.

Men in particular tend to prefer to leave small areas, such as crow’s feet, relatively unchanged, to preserve a look of experience and distinction. Since injecting BOTOX® is so precise—with the effects limited only to a small area—our dermatologists are able tailor treatment protocol to meet the unique concerns and goals of any patient.

To learn more about BOTOX® Cosmetic and determine if it’s right for you, contact Ironwood Dermatology online or call 520.618.1630.